Who markets St.Maarten?

For an island that main income is tourism it is important how it markets itself to the rest of the world. St.Maarten needs to
make sure they always have a positive image for tourist to continue choosing st.maarten as their destination for vacation.
They can market the island many different ways with different marketing ethics. The organization that is responsible for
promoting St.Maarten is the St.Maarten tourist bureau. The St.Maarten tourist bureau mainly concentrates on promoting St.Maarten around the world. They travel the other countries just to promote and make the island known. If they don’t go out and promote our island people would never hear of our tiny island that is almost never shown on the map. I spent a day at the tourist bureau for an assignment for school so I got an inside look of what really goes on in the bureau. They are constantly busy with planning events, making folders and brochures about St.Maarten to give out at hotels, airports etc. , making presentations to give at other countries and keeping in contact with other tourist bureaus in the Caribbean and around the world. They do a lot of there marketing via advertising, channel marketing, internet marketing, promotion and public relations. St.Maarten also has tourist bureaus around the world, in places such as Canada, Brazil, Italy, the U.S and many more. St.Maarten mainly bases is promotion on clients that our ready to travel but they also always are trying to get new potential clients. Besides getting new potential clients/tourist they also need to keep in contact with tourists that have already come to the island and try to influence them to come again by keeping them updated with new things on the islands such as clubs, restaurants and hotels. If St.Maarten doesn’t continue promoting itself we could loose our image as #1 vacation island in the Caribbean and #3 in the world and we definitely don’t want that!

A little bit about St.Maarten

Christopher Columbus discovered St.Maarten on November 11th 1493. St.Maarten is in the Caribbean and is part of the Netherlands Antilles. It is 37 square miles. St.Maarten consists of the French side (21 square miles) and the Dutch side (16 square miles). St.Maarten is the smallest island to be shared by two governments. Although St.Maarten may be a small island it consists of over 140 different nationalities. The official languages of St.Maarten are Dutch and French though you will hear many other languages such as English, Spanish, Chinese, Papimanetu, Creole and lots more. There is about 80,000 people living on the island of St.Maarten. The main income of St.Maarten is based on tourism, that is why it is important for our island to provide our tourists with nothing but the best. It is our job to market our island in a positive way and make sure that we live up to the high expectations. St.Maarten was voted #1 in the Caribbean and #3 in the world in the 2008 Travelers Choice Destination awards. To maintain such a title it is important that we market our island in the best ways possible. Because tourism is our main income it is important to maintain good service, a clean island and a safe environment for our tourists at all times. It must be tourist friendly, and it's important that St.Maarten remains a tiny island paradise with an intriguing mix of cultures and cuisine thanks to its dual Dutch/French heritage that it's known for.