Heineken Regatta

This is one of the biggest events on St.Maarten. This is an event were a lot of people from Holland come to. Heineken Regatta is a sailing race sponsored by Heineken. This event is a big marketing instrument that attracts lots of tourists from all over but mostly Holland. Its a sailing race around the island of about 250 participants. Its goes on for about 4 days. But after everyday there is a party with performers such as the popular singing group the black eyed peas. The events consists of 4 eventful days of sailing in the day and partying in the night. This event attracts so many people. This year with be the 30th anniversary of Heineken Regatta on St.Maarten. St.Maarten is one of the few places in the world that has such a big event for sailing. A lot of people from Holland come to participate in the race not only from Holland but from the United States too. This is a good time for our tourism because a lot of people come to St.Maarten and stay in hotels. Heineken Regatta does a lot of promotional merchandising by having shirts, pants, beer holders, hats, chains, light up stuff and much more with Heineken Regatta on it. Heineken makes a lot of money from this Regatta but not only does Heineken gain from it but so does the island. It promotes are island, people hear about St.Maarten because of this big event. Heineken gets a lot of sponsors from other companies, we should continue to support Heineken with this event because it does a lot for our island.